While humans have come full circle in regards to personal and earth care, pets have largely remained in the manufactured and simulated age. The slow but steady movement towards more natural pet care was accelerated by large scale pet food recalls.
The Internet has facilitated awareness through information sharing and easy access to scientific pet research. Pet parent consumers have evolved to an entirely different level of understanding. We insist that our beloved companions receive the premium, natural pet products that they are promised, and we demand an explanation when those promises are proven empty.