They’re all the rage on Facebook, Pinterest and other social networks – those cute pet poster graphics for sharing in your profile. Some of them are getting over-posted, so we’ll be sharing ours with you periodically. These graphics and others are also available for sharing directly on Facebook, Google+ and Pinterest. You’re free to use [...]
Archive for the ‘Marketing & PR’ Category
Blackwood Pet Food Raises the Bar ©
We’ve come a long way from the days of squinting at fine print and wondering why we can’t pronounce half of the ingredients in pet food, let alone understand them. Educated pet parents are demanding more from products and it’s quickly graduating from demand to expectation. A few pet food companies will never get it. [...]
News Releases for Web 2.0 Pet Parents ©
It is so important today to remember that consumers are going online for pet food news, from recalls to ingredients. Whether you’re doing damage control or releasing a new product, you’ll want to ensure that the news reaches pet parents, and be prepared for that news to lead them back to you. They’re going to [...]
The New Way to Use (and Obtain) Testimonials ©
Most of us realize that the Internet has vast marketing and public relations potential, but we’re still learning how to bring it all together and make it a lucrative endeavor. Nineteenth century writer James Russell Lowell said, “The pressure of public opinion is like the atmosphere. You can’t see it, but all the same it [...]





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