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Archive for the ‘Marketing & PR’ Category
We’ve come a long way from the days of squinting at fine print and wondering why we can’t pronounce half of the ingredients in pet food, let alone understand them. Educated pet parents are demanding more from products and it’s quickly graduating from demand to expectation. A few pet food companies will never get it. […]
It is so important today to remember that consumers are going online for pet food news, from recalls to ingredients. Whether you’re doing damage control or releasing a new product, you’ll want to ensure that the news reaches pet parents, and be prepared for that news to lead them back to you. They’re going to […]
Most of us realize that the Internet has vast marketing and public relations potential, but we’re still learning how to bring it all together and make it a lucrative endeavor. Nineteenth century writer James Russell Lowell said, “The pressure of public opinion is like the atmosphere. You can’t see it, but all the same it […]
Do you know when International Dog Biscuit Appreciation Day is? Human holidays are a marketing and public relations main focus for most companies, including the pet industry. Promotions revolve around the major holidays celebrated, but we have an entire list of other official days on the calendar that we can build campaigns around. A decade […]