Our Digital Editor and Marketing Manager, Melody McKinnon, is a recognized Canadian writer of many genres. The passion with which she devours natural pet care, science, and online business & marketing, keeps her finger on the pulse and results in cutting edge articles.
A truly perpetual learner, she holds over 60 certifications revolving around nutrition, animal bioscience, biochemistry, general sciences, business, marketing, design, and writing. In over 20 years of working online, she has owned, designed and managed her own information, affiliate, and eCommerce websites.
You may spot her on top websites such as HuffingtonPost.ca, SiteProNews.com, ProBlogger.net, FamousBloggers.net, WebReference.com, About.com, and Simon Fraser University Publishing, as well as in print.
Melody’s research has earned reference links from highly respected websites, such as Pet360, Yahoo Pets, Cinco Ranch Veterinary Hospital, The Conference Board of Canada, Bell Canada, Canon Canada Small Business Central, the Canadian Professional Sales Association, the Digital Media Academy of Canada, Cision Canada, Wikispaces Classroom, the Canadian Digital Media Network (Government of Canada Networks of Centres of Excellence), and in numerous infographics, slide presentations, etc.
Additionally, she has been cited in several university textbooks, including Fundamentals of Management, Pearson Canada (Ed. 8, 2016), Impact: A Guide to Business Communication, Pearson Canada (Ed. 9, 2017) and Public Relations Writing for the Canadian Practitioner, University of Toronto Press (2018).
She was raised on country sunshine, surrounded by pets, farm animals and wildlife. Her education in natural pet care began with a curiosity about the failing immune system of tropical fish, and has since blossomed to include the natural, holistic care of all pets. Melody is also an accomplished aquarist who focuses on endangered fish, genetics and fish nutrition, including the production of her own line of fish food.