One of the first things we’re taught in sales & marketing is that we must personify expertise. It’s important that we know everything about our product and industry so we may establish ourselves as experts. This, in turn, elicits trust from the consumer. While that may be true, the natural pet industry is relatively new…
The health and vitality of grazing/foraging animals has been failing. Several experts believe that’s due to a lack of naturally-sourced nutrients and therapeutic variety. Horses, cattle, sheep, goats and other grazers have been feeding on fast-growing grass planted in nutrient-deficient soils. Plants labeled as ‘weeds’ have been killed off to accommodate efficient grass growth. The…
Here’s a new hobby for you: gather some free, nutritious veggies for your herbivorous or omnivorous pets. What could be more natural? It may surprise you to know that overall, many wild vegetables are better for us than spinach.
Homemade gelatin food allows us to easily mix a variety of nutrients, supplements or medication together. The following recipe is specific to fish, shrimp & snails, but may be adapted for any animal.
Aromatherapy, by general definition, encompasses essential oils & hydrosols, or any plant-derived scents used for therapeutic or curative purposes. The end product may be from any part of the plant, with essential oils being the primary, concentrated extract, and hydrosols being classed as a largely water soluble, diluted byproduct of that extract process. Essential oils…
In this age of chemicals and additives, pollution and sporadic policing of pet food for mycotoxins and other contamination, it is imperative that we use any natural means at our disposal to help our pets defend themselves internally.
The term ‘nutraceutical’ has been tossed around frequently in recent years as people become more concerned with natural disease prevention. While it sounds specific, the term actually encompasses a wide range of foods, components, nutrients, and processing methods. There isn’t a standard definition, but following are two generally accepted descriptions.
